Business Launch Post-COVID: Established with a core mission to provide chemical-free, nutrient-dense food alternatives to support immunity and long-term health for future generations.

Product Introduction: Launched with two flagship offerings — A2 Gir Cow Bilona Ghee and Lakadong Turmeric, both chosen for their medicinal and nutritional relevance.

Vision Alignment: Built a values-driven foundation focused on purity, sustainability, and community wellness through traditional and organic food practices.

Market Penetration: Initiated structured expansion across the domestic market through both B2C (direct-to-consumer) and B2B (institutional/retail) channels.

Sales Milestone: Achieved 50% Year-on-Year growth in overall revenue.

Product Line Extension: Strategically expanded the product portfolio with essential organic spices, ensuring relevance to daily household consumption while enhancing customer retention.

Brand Building: Strengthened brand recognition through grassroots marketing and strong word-of-mouth in health-conscious communities.

Distribution Reinforcement: Built a robust and scalable distribution network enabling deeper market penetration across key domestic geographies.

Category Expansion: Healthy Snacking: Successfully introduced flavoured Makhanas targeting dual demographics – school children and urban professionals.

Cross-Selling Leverage: Snacking SKUs catalyzed cross-selling opportunities, contributing to doubling revenues compared to FY 2022.

Operational Maturity: Strengthened backend operations and supply chain systems to support broader SKU movement and increased demand.

R&D-Led Product Launch: Rolled out Healthy Cookies — Almond Cookies (made from pure almond flour & butter) and Jaggery Oats Cookies (using organic jaggery and oats) — developed in-house in response to rising demand for guilt-free indulgence.

Consumer Validation: Products received exceptional acceptance across customer segments, driving organic brand advocacy and repeat sales.

Strategic Growth Planning: Initiated groundwork for international market entry, tapping into diaspora-driven and health-focused global communities.

Financial Trajectory: Projected 5x revenue growth compared to inception year, supported by diverse product categories and expanding distribution.

Ongoing Focus: Learning & Global Expansion
Continuous Innovation: Embracing a learning-first approach to product development, sustainability, and evolving customer needs.

Global Outreach: Actively exploring export partnerships and certifications to align with international standards and enter high-potential markets.

Purpose Sustained: Staying true to the founding vision — delivering wholesome, clean, and conscious nutrition to homes in India and beyond.